I have often infuriated my family by not being able to find my keys when we are all ready to go someplace. Last January they bought me a Tile ($25 on their site) that hooks on my keys and connects to an iPhone app. Now when I can't find my keys and I am within less than 150 feet I tap a button on my phone and the tile starts to chirp. The app uses bluetooth to locate the tile and pinpoints it on a map. Even if I am a greater distance away, the map shows the last place the tile talked to my phone.
All of the above would be cool enough but Tile uses all other users with the app as anonymous trackers. That means that any time anybody gets within 150 feet of a Tile no matter who it belongs to, it's location is registered with the company and updated on the owner's app. Imagine losing your keys or a camera or anything at Disney World. Instead of having to look under every seat of every boat in It's a Small World, just fire up your app and chances are it will get pinged by another Tile user.
The guys from Flite Test have created a great video demonstrating how all of these features work together. Check out the Tile Blog as well.
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