Tuesday, March 27, 2018

Apple's New Homework Ad is Everything it Should Be

As part of Apple's launch of its new educationally focused iPad, the company debuted a new ad showcasing the way the device can be used to creatively transform homework.

Using a recitation of Jack Prelutsky's poem "Homework" as its background,  we follow home a group of kids from a boring old science class and watch how much fun they have completing their group project on gravity with their iPads.

Apple's tag line for the new iPad that retails at $299 for schools and $329 for the public is "The perfect computer for learning looks nothing like a computer."

What I find most intriguing is that Apple has tapped into the reality that in too many cases kids have far more fun learning at home on their own than they do in their classrooms.

In our STEM classes we are doing our best to make what you see the kids doing at home in this video, what our kids do at school.

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